Friday, December 22, 2017
Sunday, October 29, 2017
Helen Mae Hoeft worked as a photographer for a local portrait photographer Millard Reynolds in La Crosse Wisconsin (business later known as Paramount Photo Shop). Around 1924 when business began to fall off Helen had an idea to start a a mail order photo processing service (which did not exist at the time). She called it Ray's Photo Service and charged 25 cents. Some believed she used the name Ray fearing poeple would not buy photo printing services from a female. She said she got the idea from seeing sun rays after a long rainy spring. Helen eventually owned Paramount Photo Shop and sold it in 1955. *
(*Information taken from La Crosse Tribune Q&A Ask the Trib, 2003).