Sunday, October 29, 2017

Female Entrepreneur - You can call me Ray


I have always been curious who the women in this photograph are and who took it. I have had no success, but I did discover something interesting about the photo. The film was likely processed through the mail and the processing company was owned by a woman.

Helen Mae Hoeft worked as a photographer for a local portrait photographer Millard Reynolds in La Crosse Wisconsin (business later known as Paramount Photo Shop). Around 1924 when business began to fall off  Helen had an idea to start a a mail order photo processing service (which did not exist at the time). She called it Ray's Photo Service and charged 25 cents. Some believed she used the name Ray fearing poeple would not buy photo printing services from a female. She said she got the idea from seeing sun rays after a long rainy spring.  Helen eventually owned Paramount Photo Shop and sold it in 1955. *

(*Information taken from La Crosse Tribune Q&A Ask the Trib, 2003).



Thursday, October 12, 2017

Saturday, December 24, 2016

Friday, November 11, 2016

Sunday, October 30, 2016

Saturday, September 17, 2016

Tuesday, March 8, 2016

Thursday, February 18, 2016

Friday, January 22, 2016

Snow Day!

Mom on a sled! We are pretty sure she was just posing for the camera.